BALTIMORE, March 28, 2022 (GLOBE NEWSWIRE) — clean.io, a leading digital engagement security platform, helps protect the user experience of online retailers and shoppers by enabling brands to take ownership of their digital engagements and protect both their user experience and bottom line.
Every consumer likes to get a loyalty discount from their favorite online retailer, and for merchants, these discounts play an important role in the overall strategy of improving customer lifetime value. However, unauthorized promo code injections are a whole different matter. Popular browser extensions, like Honey & CapitalOne Shopping, crawl the internet, your website, affiliate programs, social media, digital and email campaigns for private promotional codes to inject in the “last mile”. proverbial part of the customer’s buying journey. Consumers who reach this stage of the sales process are already ready to make a purchase. When unauthorized browser injections introduce coupons at this stage of the journey, they decrease the average order value, resulting in lost revenue for the merchant.
This scenario poses significant risks to online retailers and the e-commerce ecosystem as a whole, calling into question the legitimacy of pricing models and margins, and creating an inaccurate representation of true market demand or what the average customer is willing to pay. Additional risks include:
- Self-injected coupons can encourage one-time shoppers or price-driven bargain hunters, impacting their long-term value to the retailer.
- Reduced completion rates with discount boxes that incentivize abandonment and encourage bargain hunting.
- Excessive discounts and offers can damage a brand’s reputation.
- A decreased AOV for each successfully auto-injected order with a coupon.
“Injecting unauthorized discount codes and hijacking affiliate conversions not only hurts a retailer’s bottom line, but also impacts user experience,” said Geoff Stupay, CEO of clean. .io. “Installing cleanCART ensures that merchants are fully protected against this kind of nefarious behavior and coupon abuse.”
It is estimated that one in three US shoppers use coupon browser extensions, with user adoption increasing month over month. Between 2017 and 2022, digital coupon redemption is expected to grow by over $40 billion with growth of over 50% by 2025.
What does “protected by cleanCART” mean for store owners?
- cleanCART merchants recover an average of $18 per order when the protection is active
- About. nine discount code injections are attempted per order
- Cart completion rates are 10-15% higher on orders with cleanCART blocking implemented
clean.io provides digital engagement security that protects brands from third parties seeking to exploit code vulnerabilities, third-party plugins, browser extensions, and other unintended opportunities to hijack the user experience. For more information on how clean’s suite of digital engagement security solutions can protect online user experience, brands and their revenue, visit www.clean.io.
Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that runs on their websites. Whether it’s helping some of the world’s largest online publishers prevent malicious ads or giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, the mission of clean.io is about ensuring brands truly own and control their most valuable digital assets. – their websites. Visit clean.io at www.clean.io.
Image 1: clean.io logo
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