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My four-step ILIA makeup routine (plus a discount code)

What is your daily beauty routine? Every once in a while I switch things up and try new trends, but most of the time I just want to look fresh and natural. Over the past few years, I’ve been really interested ILIA. Here’s my four-step routine, if you want to see…

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1) First I start with their beloved Super Serum Skin Tincture. This formula is cult and represents ILIA’s mission: “We believe in skin that looks like skin and radiance that comes naturally. We challenge the conventions of clean beauty to create something radically new, with safe and powerful formulas that protect and revive your skin.

When I wear the skin tone, I always feel like myself – just more radiant and more even. It’s also nice to know that the ingredients on my skin are helping it instead of hurting it (SPF! Hyaluronic acid! Plant-based squalane!), and the formula is silicone-free and fragrance-free.

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2) Then I tap True Skin Serum Concealer on my chin, my forehead, both sides of my nose and the dark circles under my eyes. The concealer provides medium coverage but is super lightweight, so it blends in perfectly. Once my skin is even, everything else shows up – somehow my eyes look brighter and I look more awake overall.

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3) Next, my flagship product: ILIA’s multi-stick! I LOVE this little guy and I go all over my face – on my cheeks, lips, eyelids and the bridge of my nose. It makes you look healthy and flushed, like you just had a quick walk in the park (or “like you just had sweet but meaningful sex,” as my friend Gemma puts it). I keep one in my bathroom drawer and one in my bag so I can apply it on the go, and the stick also makes a slam-dunk birthday present for a friend. They have 12 different shades; right now i’m digging Tenderly and i would also like to try Dear Ruby.

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4) Finally, I slip on it Unlimited Lash Mascara. Confession: I used to think all mascaras were kind of the same, but then I realized my drugstore versions smelled like nail polish remover. So raw. Now I use ILIA’s award-winning clean version, and it makes lashes look long and thick, with no clumps or flakes. You only need a few swipes, and the best part is that it wipes off easily with water at the end of the day. That’s it!

What makeup looks are you wearing these days? I would love to hear!

Bonus for all readers: Get 20% off your order of $75+ with code ILIA20, valid through June 12. Find their bestsellers here. (I have this in my basket.) Thank you very much!

PS If you’re interested, check out my full ILIA look here.

(This article is sponsored by ILIA Beauty, a clean beauty brand that we use and love. Please support the brands that support Cup of Jo.)

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