Three days ago, gaming hardware maker Razer found itself in deep trouble. By simply typing “1234”,Customers at Razer’s UK online store discovered that a dishonest coupon code would give them an absurd 90% discount on any of the company’s products. Needless to say, thousands of orders piled up before Razer could put a stop to the scheme. But instead of invalidating those orders, Razer CEO Min-Liang Tan decided to honor the unofficial deal in order to generate more goodwill towards the company.
In a Facebook postTan explains that while the deal “will likely cost us an insane amount of losses” because of the items being sold well below cost, the company’s “customer first” policy guided his decision. âWe want to do the right thing for the community,â he says. While Razer won’t approve a 90 percent discount on every quantity of every item ordered, Tan says the company will allow customers who used the promo code to get a single copy of every product they’ve purchased, and that backorders can mean the items take weeks or months to ship to those customers. We think that won’t bother most.
Tan says the coupon code was originally generated by a third party to test the Razer online shopping cart. Razer uses Digital River to manage their processing online, and we’ve reached out to the company to see if they were involved in the problem or in the generosity that followed.