Coupon code technology company RevLifter announced today (May 17) the launch of its three-territory marketing platform, with the ambition of “disrupting” the affiliate incentive industry.
While this might not be the first time many have heard of the publisher and the tech platform, having gradually rolled out its offering over the past few months – as well as gaining recognition under Performance Marketing. Awards (PMA) – the announcement marks the official access to its services by advertisers in the UK, US and Australia, enabling brands to improve customer incentives through the use of artificial intelligence (AI), as well as the launch of a new site.
Co-founder and former managing director of the global Savoo voucher portal, Simon Bird – who built the technology alongside former docdata managing director Ryan Kliszat with the help of Â£ 300,000 in funding angel investors – called the technology “game-changing” at the recent Affiliate Huddle conference. where according to Bird, this would be due to its potential to drive action for retailers ‘every time’ through the integration of a simple tag on a retailer’s site based on goals such as increasing l ‘AOV (Average Order Value) or building new customers.
Once installed, the technology reads data from the cart of customers who own retailer sites, which is then fed into an AI-powered âoffer libraryâ, matching customers with corresponding incentives that are then presented through tools such as on site and on exit. the intention messaging and the retailer’s branded coupon pages.
During the multi-region launch today, Bird spoke of the company’s pride in unveiling access to three “booming” e-commerce markets, saying RevLifter was the result of conversations with retailers asking a “smarter way to issue discounts and rewards to their customers.”
Ambitions to disrupt
RevLifter’s intentions to disrupt the incentive space have been evident since the start of this year, with the company receiving accolades in the PMA’s Industry Disruptor Award, new for 2018, against competitors such as Button. , Monotote, NMPi, Trackonomics – and follows the controversial launch of the Incentive Toolbar Pouch, also aimed at building incentive consumer loyalty on retailer sites.
âThis area of ââperformance-based marketing has been deprived of innovation in recent years, and using AI to deliver personalized incentives in real time is a big step in the right direction,â commented Bird.
Meanwhile, on the feature that allows users to “track, edit, and control” the deal targeting process through the RevLifter dashboard to “deter” users from migrating to third-party discount sites, Kliszat called the deal. current reaction of the first testers of “stupefying”.
âPersonalization can be applied to a range of different criteria that some retailers haven’t even considered yet, and we look forward to expanding our capabilities to help each customer move forward,â he said.
RevLifter is backed by a team of performance marketing experts, including Lewis Lenssen, formerly of Rakuten Marketing and DC Storm, and Tina Judic, CEO of performance marketing agency Found. According to today’s announcement, the group is already preparing to launch the solution in new markets and plans to make a series of new hires in 2018.