Promotional codes

UCF Knights replace jersey numbers with QR codes on spring game uniforms

Foresight: The UCF Knights football team swapped the traditional numbers on the back of their jerseys for QR codes over the weekend. The idea behind the exchange is to provide another way for the school to help promote players. As shown in a promotional video for the feature, fans can use their smartphones to scan the QR code to learn more about a particular student-athlete.

The feature debuted at the annual UCF Spring Game on Saturday.

UCF is no stranger to thinking outside the box when it comes to player promotion. For last year’s spring game, the school replaced the players’ last names with their Twitter Handles.

Although an innovative use of QR codes under the NCAA’s new name, image and likeness policy, it’s not that practical. Fans in the stands should zoom in and try to capture the codes as the players raced onto the pitch. Watching at home on TV, you’d probably only have to wait for a replay or the camera to single out a player you’re interested in. At that time, you could have just looked at a player’s stats much faster on your own.

In reality, it’s little more than a marketing stunt/gimmick designed to grab the attention of recruiting targets. Teenagers have a propensity for new ideas that could make them stand out from the crowd, and something like this certainly achieves that goal. It was only used in the spring game and will certainly not be part of regular season games later this year.

Still, it’s better than the advertising the NBA allows on game-worn jerseys.